Girls’ Fast Track Races
For over 60 years, the Pinewood Derby has been a great, hands-on way to introduce boys to STEM related activities. The only problem: girls have never been allowed to participate. Ford believed this was a unique opportunity that should be available to all. Which is why, in 2016 we created our own race—The Girls' Fast Track Races.
Agency: GTB
Client: Ford
Role: Associate Creative Director
Art Director: Colleen Hill & Rani Lee
Race on the Plaza
A final race was hosted live on the Today Show with four girls from around the country. Each of the racers received a $5,000 scholarship to continue their education.
Year 2
DEAR YOUNGER SELF
What’s the best way to build excitement for year two of the races? Sharing all the great things the girls learned the previous year.